Sustainability

Divine’s new bars pushes Fairtrade’s cocoa mission to help farmers

By Anthony Myers contact

- Last updated on GMT

Pic: Divine Chocolate
Pic: Divine Chocolate

Related tags: Fairtrade

Divine Chocolate, co-owned by Kuapa Kokoo cooperative of 100,000 cocoa farmers in Ghana, is celebrating its unique partnership by adding three new 90g flavours to its collection along with a packaging refresh.

Every bar of Fairtrade's Divine Chocolate purchased has a positive impact on farmers' lives as the Kuapa Kokoo farmers benefit directly when consumers buy a bar.

Divine’s three new flavours include:

  • The Dark Chocolate Pretzel & Caramel bar has a perfect balance of sweet and salty.  The rich dark chocolate has chunks of crunchy pretzel combined with pieces of sweet caramel
  • The Milk Chocolate with Almond & Salted Caramel bar comprises of smooth milk chocolate filled with crunchy caramel chunks, tasty almond pieces and a hint of sea salt
  • And lastly, Divine’s Milk Chocolate with Orange Crisp bar is a chocolate-orange lover's dream! Smooth milk chocolate is infused with real orange oil - creating a perfectly smooth & zesty combination topped off with crunched pieces of popped quinoa. According to Retail Data, Chocolate orange has seen a 74% increase from 2020 to 2021, within the confectionery category.

According to analysts Accenture, 45% consumers are making more sustainable choices and a spokesperson for the brand said Divine is confident these new bars will prove to be extremely popular, not only because they are crowd-pleasing flavours, but also because consumers are demanding more sustainable products.

Jon Marlow, Divine’s Sales Director, said: “Ethical trading is becoming the norm.  Consumers are increasingly savvy and socially aware, and are actively seeking out brands that have a genuine story, such as Divine that always buys Fairtrade where possible.’’

Chocolate revolution

Divine Chocolate said it is committed to leading a chocolate revolution which intends to drive change into the heart of the cocoa supply chain, fighting exploitation, redistributing wealth and enabling cocoa farmers and their families to succeed and flourish.

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