Established in the market town of Skipton 130 years ago Whitakers Chocolates said it has been secretly developing what is set to be the first of its kind in the UK retail market – ‘Vegan Tin-Tations’ chocolate selection tin.
Specifically designed and created for the vegan market, the selection tin contains an assortment of vegan milk and dark chocolates and toffee in a variety of flavours.
Whitakers Chocolates identified a gap in the market for a Christmas selection tin and said it has spent the last year perfecting the recipe, flavour combinations and the design of the tin.
William Whitaker, managing director of Whitakers Chocolates, said: “It was a bold move to be the first chocolatier to create and invest in making such a product, however, we felt with our diverse product range and customer base, we just had to do it. It has been such an exciting and fun product to develop and we now hope we get the support of the vegan community behind it.”
In addition, and in-line with Whitakers Chocolates ongoing sustainability goals, the 525g tin and contents are either fully reusable, recyclable and home compostable.
Whitaker said the final product will be available from mid-October and the company is taking pre-orders via its website.