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Cadbury to launch new Dairy Milk bar – without the milk

By Anthony Myers contact

- Last updated on GMT

The new bar will be available in two flavours – smooth chocolate and smooth chocolate with salted caramel pieces. Pic: Mondelēz
The new bar will be available in two flavours – smooth chocolate and smooth chocolate with salted caramel pieces. Pic: Mondelēz

Related tags: Cadbury, vegan

In a major product development, Mondelēz International, owners of Cadbury Dairy Milk, has announced a plant-based version of its classic bar as part of the drive by main chocolate manufactures to expand their vegan ranges.

The company said it is using almond paste in the Cadbury Plant Bar, which has taken two years to develop – and the new recipe “provides a similar taste and texture to milk ingredients while offering a hint of nuttiness​”.

Two flavours will be available in the UK in November and are based on smooth chocolate with salted caramel pieces, and will come in 100% plant-based packaging from renewable sources.

At a recommended retail price of £2.50 for a 90g bar – they will be more than double the price of a standard Dairy Milk bar.

Louise Stigant, the UK managing director of Mondelēz International, said: “With 500,000 participants in this year’s Veganuary … the increasing public appetite for varied snacking options and plant-based alternatives has never been more apparent. At Mondelēz, evolving consumer demands have long informed our ambition to provide a wide range of products that work for everyone and the new Cadbury Plant Bar range is the latest stop on this journey​.”

The launch is part of a growing global trend, particularly since the beginning of COVID-19, for vegan products driven by consumers’ desire for healthier, more environmentally friendly options.

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