Cadbury to launch new Dairy Milk bar – without the milk

The company said it is using almond paste in the Cadbury Plant Bar, which has taken two years to develop – and the new recipe “provides a similar taste and texture to milk ingredients while offering a hint of nuttiness​”.

Two flavours will be available in the UK in November and are based on smooth chocolate with salted caramel pieces, and will come in 100% plant-based packaging from renewable sources.

At a recommended retail price of £2.50 for a 90g bar – they will be more than double the price of a standard Dairy Milk bar.

Louise Stigant, the UK managing director of Mondelēz International, said: “With 500,000 participants in this year’s Veganuary … the increasing public appetite for varied snacking options and plant-based alternatives has never been more apparent. At Mondelēz, evolving consumer demands have long informed our ambition to provide a wide range of products that work for everyone and the new Cadbury Plant Bar range is the latest stop on this journey​.”

The launch is part of a growing global trend, particularly since the beginning of COVID-19, for vegan products driven by consumers’ desire for healthier, more environmentally friendly options.