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Nestlé introduces an orange twist for its popular Toffee Crisp bar

By Anthony Myers contact

- Last updated on GMT

The new Orange Toffee Crisp. Pic: Nestlé
The new Orange Toffee Crisp. Pic: Nestlé

Related tags: Nestlé

The popularity of the so-called ‘Chocolate Orange Boom’ shows no signs of abating - growing considerably more than other confectionery trends with UK sales up 4.3% and year-on-year growth of 143%, according to retaildata.co.uk.

Riding on the back of the wave comes a new Orange Toffee Crisp from Nestlé, offering a ‘zesty spin on the chewy treat, featuring smooth, orange-flavoured caramel and crispy cereal pieces, all encased in smooth milk chocolate’.

Available in a multipack of four 31g bars (RRP £1), Orange Toffee Crisp will be available in the UK for a limited time only from value retailers including B&M Stores, Home Bargain, Iceland and Poundland, the company said.

Nestlé has also announced a new variation of its popular Lion Bar, consisting of crispy wafer filled with delicious caramel cream, coated in a mix of crispy biscuit and crunchy peanut pieces, dipped in creamy milk chocolate.

Now available in a multipack of five 30g bars (RRP £1.25), Wild Peanut Lion Bar is available exclusively in B&M Stores for the remainder of 2021, before launching in a range of retailers nationwide next year.

Brand Manager Amy Kendall said: “Toffee Crisp and Lion Bar are classics for a reason. With a combined age of over 100 years old, they have been delighting chocolate lovers for generations. But we never want to rest on our laurels. That’s why we’re incredibly excited to be launching two brand new flavours this autumn – Orange Toffee Crisp and Wild Peanut Lion Bar.”

Toffee Crisp was launched in 1963 and Lion Bar in 1976. Both are made with Rainforest Alliance certified cocoa, responsibly sourced under the Nestlé Cocoa Plan, and contain no artificial colours, flavours or preservatives. 

Designed to offer a deliciously different way to experience these long-standing brands, we hope the variants will help attract a new generation of shoppers as well as delight their existing fans​,” said Kendall.

Related topics: Manufacturers, Chocolate, Nestle

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1 comment

Awesome

Posted by Nicole Patton,

Great to know about this. https://www.mimiscountrycandies.com/

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