Ritter Sport to showcase new Travel Retail Edition range at TFWA

By Anthony Myers

- Last updated on GMT

Ritter Sport's special tower pack for travellers. Pic: Ritter Sport
Ritter Sport's special tower pack for travellers. Pic: Ritter Sport

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Ritter Sport is launching a host of travel retail exclusives with a new look and feel at this year’s TFWA World Exhibition in Cannes.

As the duty free and travel retail sector prepares to meet face-to-face again (from 25 to 28 October), Ritter Sport will be introducing its new packaging design concept this autumn for its Travel Retail Edition range.

The family-owned German chocolate brand, which was founded in 1912 and has been providing bright splashes of colour in the confectionery landscape since the 1970s, has been committed to sustainable cocoa farming since the 1990s.

Jan Pasold, Managing Director Global Travel Retail said: “Ritter Sport stands for much more than just colourful chocolate. The new exhibition stand is the next step in combining the colourful world of Ritter Sport with our focus on sustainability. Sustainability is at the heart of Ritter Sport's efforts and has been an important part of the brand's philosophy for 30 years. We want to underline our brand purpose in physical form: doing the right thing to create really good chocolate.”

In addition to its focus on NPD for 2022, Ritter Sport is underlining its commitment to communicating its sustainability progress. One key element of the new packaging design is that travellers now have the opportunity to learn about Ritter Sport’s sustainability engagement via a quick scan of the QR code featured on all packs with their device.

Core topics are 100% certified sustainable cocoa supply chain (including the new Rainforest Alliance logo), as well certified packaging material FSC, climate neutral company and more. 

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