Halloween 2021

KIT KAT drops breakable group costume for Halloween crews

By Anthony Myers contact

- Last updated on GMT

KIt Kat's Halloween getup has been called the 'Most Creative Four-Person Costume of 2021’. Pic: Hershey
KIt Kat's Halloween getup has been called the 'Most Creative Four-Person Costume of 2021’. Pic: Hershey

Related tags: Halloween

With days to go before the Halloween weekend, KIT KAT, produced by Hershey in the US, is giving costume prep a whole new meaning to this year’s trending ‘group costume’ theme.

"Group costumes can be really hard to choose when you have so many people that need to agree, but luckily everyone loves and can agree on KIT KAT​," said Benita Chang-Godoy, Senior Brand Manager of KIT KAT. "It's time to bring the perfect four-person Halloween costume that is a show-stopper to wear together but also really fun to break apart​."

Named the ‘Most Creative Four-Person Costume of 2021’ by the Halloween & Costume Association, the costume is all fun and games until someone in your crew breaks apart in the satisfying fashion KIT KAT fans find irresistible.

Standing seven feet tall and boasting four chocolate wafers covered with a magnetic wrapper, the four-person human sized KIT KAT replica is a sweet trick-or-treating getup.

"Halloween costumes seem to get more and more creative each year, and 2021 has been no exception​," said Aneisha McMillan, public relations director of the Halloween & Costume Association. "Group costumes are trending, and KIT KAT is turning heads with their new costume, which is large enough to fit four people – how fun!"

KIT KAT said it is giving fans a shot to wear the epic, larger-than-life costume with your crew, simply by tagging three people that you could rock the look with on KIT KAT's Instagram or Facebook channels.

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