Plant-based special edition

Plant-Powered H!P earns first grocery listings in UK

By Anthony Myers

- Last updated on GMT

H!P's 4-Pack is now widely available in stores in the UK - and online. Pic: H!P
H!P's 4-Pack is now widely available in stores in the UK - and online. Pic: H!P

Related tags plant-based

Vegan-friendly oat milk chocolate H!P (Happiness in Plants), has received a boost to its free-from agenda with nationwide availability online and in stores.

The plant-powered brand is now featured on Ocado, as well as a listing Getir - and the company confirmed it is also available in 27 branches of independent grocery store Booths.

The British brand, launched earlier this year by James Cadbury, offers a creamy oat-based alternative to milk chocolate featuring contemporary designs and 100% plastic free packaging.

Ocado will stock 3 x H!P SKU’s (Salted Caramel, Cookies No Cream and Salty Pretzel), while North West England-based supermarket chain, Booths, and the UK’s largest fast grocery delivery app, Getir, will feature all 4 x SKU’s, (Creamy Original, Salted Caramel, Cookies No Cream and Salty Pretzel), with Getir stocking the brand’s new seasonal limited edition Gingerbread Bar as well. £2.95/70g bar.

Hit with vegans

Since its launch in March, H!P has proved a hit with vegans and flexitarians across the UK with nearly half a million bars sold to date and its recently-launched Salted Caramel Advent Calendar has already sold out, highlighting oat milk’s continuing popularity.

H!P founder, Cadbury (also founder of ethical, luxury chocolate brand, Love Cocoa, and the great-great-great grandson of the original Mr Cadbury) said: “We’ve found that British consumers are very much in tune when it comes to health trends and as a result, H!P has completely captured the flexitarian zeitgeist. The H!P team and I are excited and proud to be bringing this next-generation chocolate to the masses with these new listings. They represent a great milestone for the brand, which has come far in only eight months: I am expecting H!P to turn over in excess of £1million in its first year of trading.”

The H!P range is handmade blending sustainably-sourced single origin Colombian cocoa with creamy oat milk. Each bar has approximately 30% less sugar than the average high street dairy milk chocolate bar as well as more cocoa.

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