ProSweets 2022 still attracting international interest as German government helps domestic SMEs to take part

By Anthony Myers

- Last updated on GMT

ProSweets 2022 continues to attract international interest from the confectionery industry. Pic: Koelnmesse
ProSweets 2022 continues to attract international interest from the confectionery industry. Pic: Koelnmesse

Related tags ProSweets

Koelnmesse, organisers of the ProSweets trade fair, one of the largest events in the world for the sweets and snacks industry, said it is noticing a high number of applications from international companies with just under three months to go before it returns as a live/hybrid digital event.

One of the focal points of ProSweets Cologne 2022 is going to be the new Ingredients event zone in Hall 5.2 next to the Trend & Natural Snacks section of ISM to ensure that the two trade fairs are more closely interlinked.

ISM runs in conjunction with ProSweets and is one of the world’s top showcases for confectionery across the total value chain.

The annual supplier trade fair in Cologne has long since made a name for itself internationally with a broad variety of exhibitors and trade visitors representing different product segments of the sweets and snacks industry, ranging from packaging technology through raw materials to refrigeration and air conditioning.

This year sub-segments including food safety, waste disposal and recycling will also be represented.

Organisers confirmed that approximately 220 exhibitors will be heading to the exhibition centre from over 20 countries Belgium, Chile, France, Great Britain, Hong Kong, India, Iran, Italy, the Netherlands, Austria, Poland, Spain, the USA.

The highest number of country participations are from Belgium, France, Great Britain, Italy and the Netherlands.

In addition to established companies and international market leaders, the German Federal Government is also offering small and medium-sized companies (SMEs) the opportunity to present themselves at trade fairs. The Federal Ministry for Economic Affairs and Energy (BMWi) is promoting the participation of small and medium-sized, innovative companies in selected, leading international trade fairs in Germany, such as ProSweets Cologne.

Companies that are based in Germany and that classify as SMEs according to the EU definition are eligible to participate.

Koelnmesse said the aim is to support the marketing of innovative products, processes and services as efficiently as possible to open up export markets. The funding comprises of a subsidy towards the costs for stand rental and stand construction of up to €12,500.

Related topics Processing & packaging

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