The former Vita Coco CEO will drive the strategic development of both brands, helping to build retail distribution, expand the team and lead the next external fund raise, currently planned for Q1 of 2022.
Brook said: “Love Cocoa and H!P are at the forefront of sustainable chocolate innovation. I’m delighted to join their mission and propel the business to even greater growth.”
Love Cocoa and H!P enjoy a combined retail value of £10m and are growing +200% YOY.
Launched in 2016, Love Cocoa is the UK’s first letterbox-friendly chocolate service. Since then, the brand has become known for its innovative take on British classics, with bestsellers including its Gin & Tonic, Maldon Sea Salt and Avocado Chocolate Bars.
The brand is stocked in Liberty, Selfridges, Anthropologie and Harrods as well as in independent retailers nationwide.
Plant-powered H!P Oat Milk Chocolate launched earlier this year to tap into the consumer-driven flexitarian zeitgeist.
Over half a million bars have been sold to date, with the brand recently achieving listings in Ocado, Booth’s and on Getir. H!P is expected to turnover in excess of £1million in its first year of trading.
Cadbury (the great-great-great grandson of the original Mr Cadbury) said: “Giles’ experience in driving significant business growth alongside his vast knowledge of the FMCG landscape and expertise in building long-term retail partnerships is second-to-none. I’m excited to have him on board as we continue to strengthen and grow.”