Pim Brands appoints industry veteran Norman Ross to head new government affairs team

PIM Brands Inc is the world's largest maker of real fruit snacks and related products and one of the world's largest makers of chocolate and non-chocolate confections and treats.

Based in Washington, DC, Ross will lead legislative and public affairs efforts at the local, state and federal levels and areas of corporate communications.

He will also work closely with a variety of trade associations with which PIM Brands is connected, including the National Confectioners Association, National Automatic Merchandising Association, National Association of Convenience Stores, National Association of Concessionaires and many others, to support the legislative agenda of the confections and snack industries.

"We are delighted to welcome Norman to the PIM team. His extensive experience, leadership and accomplishments in the Government and Public Affairs arenas will be invaluable to our company as we continue to grow and evolve​," said PIM Brands President & CEO Michael G Rosenberg.

"Effectively navigating the increasingly complex regulatory landscape, in Washington, DC and across the 50 states, as well as advocating key issues with NGOs will be critical to our future success, and Norman is the ideal professional to help guide us in these diverse areas​."

Prior to joining PIM, Ross was Vice President of Public Affairs and Communications for Heartland Coca-Cola Bottling Company in Lenexa, KS.