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Australian candy start-up rides pandemic wave

By Anthony Myers

- Last updated on GMT

The Australian-based company has already expanded into Singapore and Hong Kong and is planning to launch into the US and Europe. Pic: Funday
The Australian-based company has already expanded into Singapore and Hong Kong and is planning to launch into the US and Europe. Pic: Funday

Related tags: sugar-free

Funday Natural Sweets, launched in Australia in March 2021, has signed a deal with Woolworths Australia (something many brands take years to achieve) with national listings in Chemist Warehouse Australia and a recent international listing in New Zealand.

Online sales have also soared, doubling month to month, thanks to a fanbase of loyal repeat customers, says founder Daniel Kitay.

When he launched the company, Kitay says he had no idea Australia had a long lockdown ahead - but the timing was ripe for his ‘clean candy’ company, which creates nostalgic, natural lollies, including a version of Australia’s iconic red frogs without, he says, “any of the nasties​”.

According to market research, the pandemic has changed how we snack; snacking has increased for up to 42% of consumers, who are looking for healthier choices and sugar free options.

It’s not only about what we eat but how we access it. Online sales of confectionary is forecast to exceed $15bn by 2027. A big factor is busy professionals, who usually have a hectic lifestyle, and find it very convenient and easy to purchase from online stores.

It’s amazing to see our range sell out in such big Australia retailer​s,” says Kitay. “It’s our online sales that have really taken us by surprise. It’s why we introduced a subscription model, where a top-up of sweets are delivered on your schedule. We have so many repeat customers who love the convenience — that’s a real growth area for us​.”

The Australian-based company has already expanded into Singapore and Hong Kong and is planning to launch into the US and Europe.

It's been a crazy year for everyone​,” says Kitay. “There’s no doubt the pandemic has impacted the confectionary market — we’re just happy that tastes have changed in our favour​. “

Related topics: Ingredients