Chocolate and candy creates jobs as well as Christmas feelgood factor

Gifting chocolate and candy and sharing these treats with loved ones makes the season even more special, says the National Confectioners Association.

Its latest survey reveals that most Americans enjoy chocolate and candy approximately two to three times a week, averaging 40 calories per day and just one teaspoon of added sugar a day, including at special moments throughout the year like the winter holidays.

Consumers understand that chocolate and candy are treats – but Americans’ favourite winter holiday treats don’t appear on shelves across the world based on holiday spirit alone, according to the NCA. “While shoppers clamour for their favourite holiday treats this year, thousands of American workers will be hard at work creating these sweet holiday memory-makers​.”

The $38bn American confectionery industry supports nearly 700,000 jobs, which range from the confectionery manufacturers to the shipping, agricultural and retail workers.

“A holiday season without seasonal chocolate and candy just wouldn’t be the same​,” said John Downs, NCA President & CEO. “And I’m proud that our industry plays such a big part in the creative ways that families across the country celebrate special moments and create heartwarming memories during the winter holidays​.”