As part of a unique collaboration of leading retailers and manufacturers across the entire plastics value chain, the UK Plastics Pact outlines four ambitious environmental targets.
The report highlights some of the progress the Cadbury and Oreo owner has made on its UK packaging journey towards achieving its vision of net zero-waste packaging globally.
Under target one - to eliminate problem plastics - the company has removed over 6.4million plastic windows from its Cadbury chocolate shell eggs for Easter. This move is part of the company’s ‘Pack Light and Pack Right’ strategy and its ongoing efforts to remove, reduce, replace and ensure recyclability across its portfolio.
Under target two - to make 100% of packaging reusable or recyclable - the report highlights the company’s involvement in the Flexible Plastic Fund alongside other retailers and FMCG leaders. An initiative of manufacturers and retailers committed to improving flexible packaging recycling in the UK and boosting the nation’s recycling infrastructure. The fund is designed to drive progress towards household collection of flexible plastic for recycling and plays a vital role in incentivising the recycling of plastic bags and wrapping through a guaranteed minimum price for packaging recovery notes.
Under target three, Mondelez’s efforts were also emphasised – to increase the use of recycled content up to 30%.
These UK sustainable packaging initiatives also contribute to Mondelēz International’s global target of eliminating virgin plastic materials in the company’s overall plastic packaging portfolio by 5% by 2025, assuming a constant portfolio mix.
The report also highlights the upcoming packaging innovation for Cadbury Dairy Milk sharing bars to contain 30% recycled plastic – rolling out in 2022. Previously, the company also announced that, as of the end of 2022, it’s cheese brand Philadelphia will become the first major cheese brand to pioneer the use of chemical recycling.
Kelly Farrell, Sustainability Communications manager, at Mondelēz International, said: “We’re proud to be members of the UK Plastics Pact and that they have acknowledged our efforts, but we recognize there is still more to do. We’re committed to working towards finding innovative solutions and working in partnership with WRAP and Pact members to tackle the complex challenges of plastic waste and reduce the demand on natural resources.”
