Jaffanatics’ wish for Lemon & Lime Flavour version is granted by pladis

By Anthony Myers

- Last updated on GMT

Pic: pladis
Pic: pladis

Related tags McVities pladis

McVitie’s Jaffa Cakes Lemon & Lime Flavour is set to return ‘by popular demand’ to UK supermarkets after owners pladis said it has listened to fans, known as ‘Jaffanatics’, calling for the zingy addition.

Originally launched as a limited-edition flavour in 2018, the zesty lemon and lime features the iconic crackly dark  chocolate, springy sponge layers of the original McVitie's Jaffa Cakes with an unashamedly tangy and undeniably tasty citrus flavoured centre.

pladis claims "it’s the perfect way to bring some pizazz to your day​”, and has reintroduced the flavour after an online campaign by 'Jaffanatics', including one snacker’s plea: “Sometimes the only ones that made you sad, are the only ones that can make things right again… @jaffacakes you know what you need to do. Please bring back the Lemon & Lime flavour​”.

Sarah Babb, Marketing Manager for McVitie's Jaffa Cakes at pladis UK&I, said: “McVitie’s Jaffa Cakes Lemon & Lime Flavour was a hit when first launched as a limited-edition flavour in 2018. Since then, we’ve been inundated with requests from Jaffanatics to bring back this much-loved flavour. So we’re really excited to announce the return of Lemon & Lime Flavour and to offer yet another unique flavour for all to enjoy. It’s the perfect way to brighten up your day!.”

McVitie’s Jaffa Cakes Lemon & Lime Flavour will join the crew of existing McVitie’s Jaffa Cakes flavours including; Original Orange, Cheeky Cherry and recently launched Berry Cool Blackcurrant Flavour and are available in the UK from this month.

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