DouxMatok and Blommer announce breakthrough in reduced-sugar chocolate
The two companies claimed to have developed a breakthrough in chocolate applications, and are launching initially with a chocolate-flavoured chip, which will be available to Blommer’s network of customers in North America.
DouxMatok’s sugar-based sugar reduction solution, Incredo Sugar, is an innovative sugar reduction product and is made of real cane sugar.
The Israeli food-tech company said it allows for up to 50% sugar reduction and enhances the perception of sweetness with substantially less sugar and no compromise on taste, texture, or sweetness.
The collaborative effort will allow both Blommer and DouxMatok to offer its customers a range of delicious chocolate products with significant sugar reduction.
'Just as decadent'
The first available product in the innovative Discovery product line is a new chocolate-flavoured chip, with 50% sugar reduction, lower calories, and higher fibre compared to traditional full-sugar chocolate chips but tastes ‘just as decadent’.
“We’ve been working to provide a reduced-sugar chocolate offering for a long time, and when we began working with Incredo Sugar, we knew it would be successful,” said David Meggs, Chief Operating Officer at Blommer Chocolate Company, the largest cocoa processor and ingredient chocolate supplier in North America.
“Until now, we’ve only been able to offer full sugar or zero sugar products, without a sufficient offering for sugar-reduced chocolate that meets our high taste and sweetness expectations. We’re confident that our collaboration with DouxMatok is going to advance the space and we’re excited to introduce these new offerings to our network of customers.”
Providing sugar-reduced chocolate that meets consumer needs with no compromise to taste or sweetness has been a key challenge for food brands and manufacturers.
A select group of customers started receiving and testing the innovative Incredo-enhanced chocolate-flavoured chips and provided very positive feedback.
“We’re thrilled to bring our sugar reduction solution to Blommer’s extensive network of CPG customers, which will allow new innovations and exciting new product opportunities across the spectrum of confectionery, baking, and dairy industries,” said DouxMatok’s CEO, Ari Melamud.
“Empowering delicious taste and enhanced nutrition while simultaneously improving the health and wellbeing of consumers globally is an ambitious goal, but as we hit these milestones in leadership in the sugar reduction space, it will catapult the industry into the next phase of food revolution.”
DouxMatok also announced it has appointed seasoned industry executive Kelly Thompson to SVP, Head of North America. Thompson brings over 30 years of experience in the food industry, formerly the Executive Vice President R&D / Breakthrough Innovation at Dean Foods and Kraft Foods.