Tapping into the growing consumer interest in plant-based diets, ‘Vegan Boost’ is a new range of natural flavour enhancers that replicate the indulgent characteristics of traditional bakery products in dairy and egg-free alternatives
Carl Smith, Head of Innovations at ITS, said: “Consumer demand for plant-based products is rising, but until now the bakery sector has been a little behind the curve. Our bakery customers know we are easy to work with and they asked us for help in enhancing the flavour of their vegan cakes and bakery ranges. We set about creating a straightforward alternative to the options currently available from the larger flavour houses. Vegan Boost offers no-nonsense flavours, and it provides an easy-to-use solution that is proven to work.”
Available in liquid and powder formats, Vegan Boost offers an all-in-one solution to improve the sensory quality of a range of plant-based cake and patisserie products by accentuating buttery and creamy flavours. A higher strength range, Vegan Boost Extra, is also available if more intense flavours are required.
“At ITS we’re passionate about helping our customers stay a step ahead of their competitors. That’s why we developed our message 'A Braver Flavour', which describes both who we are and the benefits we offer. We stand with anyone who wants to do something new, something different or something braver. And we believe Vegan Boost thrusts the plant-based bakery sector into a new era of innovation,” said Smith.
