US chocolate brands spread the love this Valentine’s Day

By Anthony Myers

- Last updated on GMT

Pic: GettyImages
Pic: GettyImages

Related tags Valentine's day Hershey Godiva Ferrero

Valentine’s Day is known as the ‘chocolate event’ for US consumers and the big confectionery companies are going to town with their marketing and advertising campaign head of 14 February.

A survey in 2021 from the National Confectioners Association claims 84% of Americans think that chocolate and candy are a fun part of special celebrations, including Valentine's Day, while 87% of Americans enjoy seasonal Valentine's Day chocolate and candy.

When asked how they select a treat from a Valentine's Day box of chocolates, 50% of Americans said they find the ‘map’ and carefully choose one, 31% said they randomly pick one, 13% of people said they bite the corner to determine the filling and just 6% of respondents poke the bottom to find out the flavour.

In a box of Valentine's Day chocolate, people say they look for:

  • 32% - caramel
  • 24% - chocolate covered nuts
  • 21% - chocolate-filled
  • 11% - cream-filled
  • 9% - coconut
  • 3% - other


GODIVA valentines 2022

Belgian luxury brand GODIVA is sharing love and chocolate with New Yorkers in a big way, it has announced, with two life-sized installations of its Gold Ballotin and Goldmark Heart boxes set to pop up in NYC on 9 February in Herald Square and 9 February in Flatiron Plaza offering visitors plenty of samples of its premium offerings.

Fans can keep an eye on the campaign via GODIVA’s official Instagram​.


ferrero valentines 2022

Rivals Ferrero says it plans to mark this year’s Valentine’s Day with heartfelt treats and is introducing new products and upgrades that are sure to delight the special people in your life this Valentine's Day.

Fans of the brand can expect new and exciting items such as the Kinder Chocolate Love Gift Box to classics like the Ferrero Rocher Tin Heart and Ferrero Golden Gallery Signature Valentine's Day Boxes.

"In the past two years, people have been turning to chocolate and candy at special moments more than ever​," said Michael Zacharias, VP Trade Marketing & Category Management. "We're happy to offer fan favourites and new surprises across our portfolio that will be a great fit for all kinds of special people this Valentine's Day​."

Valentine's Day surprises can be found across Ferrero's lineup of popular brands, including Kinder, Fannie May, Butterfinger and Tic Tac and are available to purchase in stores and online now.



Hershey is also inviting consumers to fall in love with its Valentine's Day offerings this year.

This Valentine's Day, new and returning heart-shaped goodies from the Reese's and Hershey's brands abound, as well as the new Reese's Blossom-top Miniature Cups with a colourful pink top.

"Our Valentine's Day products – from new Reese's Blossom-top Miniature Cups to our returning Hershey's Kisses Meltaway Roses – are helping to make each moment, big or small, that much more special, no matter how you're celebrating the season of love​," said Nathan Stebbins, Associate Brand Manager of Valentine's Season. "Love birds and families alike will all have something to choose from!​"

Find your perfect Valentine's Day candy match with this selection from the US confectionery giant:

  • Reese's Blossom-top Miniature Cups (9.3 oz. bag): Reese's Blossom-top Miniature Cups are blooming just in time for Valentine's Day! With a layer of light pink coloured creme on top of a Reese's Peanut Butter Miniature Cup, these candies, wrapped in three distinct bouquet-inspired foils, will be the perfect shareable treat all season long.
  • Hershey's Pink Cookies 'N' Creme Hearts (8.8 oz. bag): Kisses and Hugs. Cookies 'N' Creme. Some things are meant to be together and with that in mind, the Hershey's brand has created Hershey's Pink Cookies 'N' Creme Hearts. These miniature cookies 'n' creme heart-shaped treats will have your Valentine swooning!

Hershey says it is spreading even more love this season with returning Valentine's Day favourites including Hershey's Kisses Meltaway Roses (9 oz. bag) – back for a second year – and the return of the iconic Reese's Peanut Butter Hearts (7.2 oz. 6-pack).

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