Uncle Joe’s Mint Balls sees ‘Veganuary’ sales boost

The Wigan-based company said its sweets are 100% natural and contain no artificial colours or additives, and as well as being suitable for vegans, they are GM free and also suitable for the gluten-free diet.

A spokesperson said it has seen a gradual lift in sales since Veganuary was launched in 2014, with 2022 set to be the best year to date.

The world-famous premium Uncle Joe’s sweet brand, established in 1898, has a wide range of vegan-friendly sweets, ranging from its traditional Mint Balls and sugar free varieties to its alcohol-free apple cider, dark rum, rhubarb and ginger gin, and wildberry gin flavours to help people with a ‘Dry January’.

Joint Managing Directors John and Antony Winnard are the great, great nephews of the company’s founder and said: “January is traditionally the month when people try to be healthy but that doesn’t mean that they have to stop have the occasional treat.​

“As Veganuary has become more and more popular we have noticed a significant rise in sales as people look for sweets that tie in with a vegan lifestyle.”​