Veganuary

Uncle Joe’s Mint Balls sees ‘Veganuary’ sales boost

By Anthony Myers contact

- Last updated on GMT

Uncle Joe’s sweet brand has a wide range of vegan-friendly sweets. Pic: Uncle Joe's Mint Balls
Uncle Joe’s sweet brand has a wide range of vegan-friendly sweets. Pic: Uncle Joe's Mint Balls

Related tags: vegan, Veganuary

Traditional British sweets maker Uncle Joe’s Mint Balls has reported a 15% increase in sales since the launch of the annual Veganuary initiative, which encourages people to try a plant-based diet.

The Wigan-based company said its sweets are 100% natural and contain no artificial colours or additives, and as well as being suitable for vegans, they are GM free and also suitable for the gluten-free diet.

A spokesperson said it has seen a gradual lift in sales since Veganuary was launched in 2014, with 2022 set to be the best year to date.

The world-famous premium Uncle Joe’s sweet brand, established in 1898, has a wide range of vegan-friendly sweets, ranging from its traditional Mint Balls and sugar free varieties to its alcohol-free apple cider, dark rum, rhubarb and ginger gin, and wildberry gin flavours to help people with a ‘Dry January’.

Joint Managing Directors John and Antony Winnard are the great, great nephews of the company’s founder and said: “January is traditionally the month when people try to be healthy but that doesn’t mean that they have to stop have the occasional treat.

“As Veganuary has become more and more popular we have noticed a significant rise in sales as people look for sweets that tie in with a vegan lifestyle.”

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