Online store Ocado snaps up vegan marshmallows after ‘Veganuary’ proves popular with consumers

By Anthony Myers

- Last updated on GMT

 Free From Fellows new vegan marshmallows are available online from Ocado. Pic:  Free From Fellows
Free From Fellows new vegan marshmallows are available online from Ocado. Pic: Free From Fellows

Related tags Veganuary

Vegan confectionery specialists Free From Fellows has secured a listing in online retailer Ocado for its new range of vegan marshmallows.

After being listed in Sainsburys supermarket at the end of last year, alongside other health food stores, the brand will now be available with Ocado from the end of this month, the company has announced.

The news follows the brand’s announcement of an imminent launch in Waitrose in March.

Lisa Gawthorne, Director at Bravura Foods (owners of Free From Fellows), said: “It’s great to have Ocado on board, we have traded with them for a number of years with our other Free From Fellows products as well as our Panda Liquorice brand. We are looking forward to developing and nurturing our partnership with Ocado as we offer more vegan products to the online marke​t.”


The vegan confectionery brands’ growth comes after the Veganuary movement announced it recorded its most successful year of sign-ups with over 629,000 participants in 2022.

Karl Morris, Director at Bravura Foods, adds “We are having a really successful launch with these mallows as we are offering a great tasting product at a really great value for money price point. We have some exciting NPD for the brand in the coming months which will also play an important part in the brands’ growth plan.”

All three types of the brands’ vegan marshmallows will be available with Ocado – in vanilla, strawberry and mini vanilla pink and white formats.

Its 105g bags are set to retail at £1.99 and apart from being vegan, these marshmallow lines are free from the top 14 allergens, including dairy, soy and nuts, as well as being gelatine free. They are certified by both the vegan and vegetarian societies.

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