Flavour is king for German confectionery lovers

The Federal Association of the German Confectionery Industry (BDSI) has revealed that flavour is most important for consumers when it comes to confectionery.

Sweets and snacks are among the little pleasures of everyday life, and have been a comfort to many people, particularly during the pandemic.

But what do consumers pay particular attention to when they eat a piece of chocolate or suck on candy? The BDSI asked in a recent survey.

It revealed that 86% of respondents said "the taste of the product​" is most important, although the preferences for individual confectionery are as different as the people themselves.

For 42% of the 1,036 respondents, it is particularly important "that the product brings me a moment of pleasure​".

Around a fifth attach importance to the absence of certain ingredients (21%), while for 15% of those surveyed the calorie content of the product is particularly important.

A total of 14% of Germans value the use of certified raw materials for confectionery.

• More details of the survey:  'When you eat a piece of chocolate or suck a candy: what interests you most?' can be found on the BDSI website​.​