A spokesperson for the Pennsylvanian company said the temporary rebranding is designed to celebrate the role ‘women and girls play in our lives’.
From daughters, mothers, sisters, aunts, friends, neighbours, mentors, coaches and co-workers, to the barista who knows your order by heart, take a moment to Celebrate SHE, it says in the new media campaign to launch the initiative.
"We are surrounded by women and girls that inspire us every single day. Creating this simple, but powerful and colourful change to our iconic milk chocolate bar serves as a reminder of how important they are in our lives," said Veronica Villasenor, Vice President, US, The Hershey Company. "So grab a Hershey's bar, share one and celebrate all women and girls through a simple, and sweet, gesture."
Girls on the Run
To continue the celebration of ‘SHE’, Hershey's is partnering with Girls on the Run, a nonprofit organization with a mission focused on supporting, empowering and inspiring girls to realise their limitless potential. As part of the partnership, Hershey's is donating $150,000 to Girls on the Run.
"For over 25 years, Girls on the Run has inspired girls and women to be confident and resilient while finding strength in connection with one another," said Elizabeth Kunz, CEO of Girls on the Run. "We are proud to partner with Hershey's Celebrate SHE campaign to shine a light on all the amazing SHEs in our lives!"
In addition to the work the Hershey's brand is doing through Celebrate SHE, The Hershey Company said it is on a journey of celebrating and investing in women in the workplace and communities - and was named #1 on the World's Top Female-Friendly Companies list by Forbes in 2021.
With Michelle Buck as its President, and CEO, The Hershey Company is among only a handful of Fortune 500 companies led by women and it said that it is committed to equal pay, career development and supporting impactful non-profit partners among other initiatives to support women.
The limited-edition ‘Celebrate SHE’ bars are now available nationwide, while supplies last.