Easter 2022

Prodigy launches new free-from chocolate egg for Easter

By Anthony Myers

- Last updated on GMT

Prodigy's new Salted Caramel Chocolate Egg. Pic: Prodigy
Prodigy's new Salted Caramel Chocolate Egg. Pic: Prodigy

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Natural confectionery brand Prodigy is introducing a new Salted Caramel Chocolate Egg, containing less than half the sugar of a typically filled egg and no refined sugar.

Launching as a retail exclusive with Holland & Barrett stores, the new product will be rolling out at the beginning of March and will also be available from the Prodigy website.

As with the rest of the Prodigy portfolio, the egg is high in fibre to support gut health, contains zero palm oil and is vegan, along with plastic-negative packaging.

The brand, established in 2019, recently gained its B-Corp accreditation and now joins a global community of businesses measuring their social & environmental impact and being a catalyst for change.

Founder Sameer Vaswani said: “We’re really excited to be launching our first egg as part of our growing natural confectionery range and are grateful to have the support of Holland & Barrett to do so.

"Our mission is to inspire the evolution of chocolate. We want to change the world of chocolate for the better - better for our health and better for the planet​.”

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