NPD

Cadbury to expand its popular Caramilk range with buttons option

By Anthony Myers contact

- Last updated on GMT

Pic: Mondelēz  International
Pic: Mondelēz International

Related tags: Cadbury, Chocolate

The Cadbury Caramilk tablet was the third best-selling NPD in the UK last year, and the single bar was the 9th best-selling NPD despite only launching in July, the company said.

Building on its success, Cadbury has announced it is expanding the range to bring fans a brand-new launch: Cadbury Caramilk Buttons.

Nancy Galvin, Brand Manager for Cadbury at Mondelēz International, said: “Cadbury Caramilk was our biggest launch last year and our best ever confectionery launch, so we are incredibly excited to bring its iconic taste to this proven consumer favourite format. We are confident that Cadbury Caramilk Buttons will help the brand to reach even more shoppers and help retailers drive incremental confectionery sales this year​”.

The brand has already generated almost £18M in sales and is proving to be incremental to the category.  

Available from April, the new addition to the Cadbury Caramilk range will include a popular sharing bag format, perfect for ‘Afternoon Sharing’ and ‘Big Night In’ occasions.

Mondelēz said the launch will be backed by a major marketing campaign including in-store support for retailers.

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