Lee Anne Pirrello named as NCA’s new Vice President of Member Value & Engagement Strategy
Pirrello’s brief will be to build relationships with current and prospective member companies, oversee retention and engagement efforts and facilitate NCA’s industry-leading signature events and education.
“Our member companies are at the centre of everything NCA does, from our advocacy efforts in Washington to our work with consumers to ensure candy is enjoyed as a part of a happy, balanced lifestyle,” said John Downs, NCA President & CEO.
“Lee Anne will continue to build these important relationships and deliver on NCA’s value proposition to our member companies, engaging with all of our stakeholders to deliver lasting value for our member companies.”
Prior to joining NCA, Pirrello was the vice president of membership at the American Medical Informatics Association, overseeing the association’s member programs and engagement. With previous positions at the Association of Fundraising Professionals, the American Society of Consultant Pharmacists and the National Council of Teachers of Mathematics, she brings extensive association experience to her new role with NCA.
Pirrello has taken up her new position in time for the NCA’s State of the Industry Conference, which will be held in Miami from 13 to 15 March when it will release its 2022 State of Treating Report.