Vegan Mallows secures major listing in health food chain

Launching this month, the vegan marshmallows are available in vanilla, strawberry and mini vanilla formats, all in 105g bags retailing at £1.99. and will join the company’s award-winning vegan confectionery range.

The UK health food high street retail chain is the latest in a long line of retailers to have showed interest in the products following recent listings in Sainsburys, Ocado, Waitrose, GrapeTree and the independent health food sector.

Lisa Gawthorne, Director at Bravura Foods (owners of Free From Fellows), said: “The brand is a firm favourite with vegans and has built up a very loyal following over the last five years who are naturally delighted that we have extended the range to include these great tasting mallows”. ​

Bravura Foods is owned by vegan athlete Lisa Gawthorne and Karl Morris. The business has been operating in the vegan food and drink market for over 10  years. Free From Fellows range has been on sale in the UK for five years

Karl Morris, Director at Bravura Foods, said: “Marshmallows traditionally use gelatine in their recipes to deliver the soft texture. This means that vegetarians, vegans and those following halal and kosher diets cannot eat those traditional products. We wanted to offer choice those sectors and to those who may be plant/vegan curious so launching a gelatine free, fully vegan and allergen free mallow was a natural route for the brand​.”