The new offering is the latest iteration of NOMO’s Kids Nomsters range that is free from gluten, dairy, egg and nuts. NOMO also welcomes back its three popular monsters, Mo, Jo and Flo, with their own chocolate egg and respective creamy choc lolly.
In the UK, it is estimated that the prevalence of food allergies is 7.1% in breastfed infants, with one in 40 developing peanut allergies and one in 20 developing an egg allergy. The most common allergies that affect children are dairy, peanuts/tree nuts and eggs.
NOMO said its mission is to ensure no child misses out on the delicious taste of chocolate – especially at Easter. By being free from dairy, gluten, eggs and nuts, the Nomster range does just this to provide great tasting chocolate that all children can enjoy.
Jacqueline Tyrrell, Brand Manager at NOMO, said: “Those who are vegan or free-from often find themselves missing out on seasonal moments like Easter. We want to take the angst out of these moments for children and parents, which is why we strive to make our products irresistible and inclusive to ensure no one misses out. We offer all the flavours and formats that are available in mainstream confectionery, so it is easier than ever to make direct swaps for those also wanting to trial a vegan diet.”
Last year, NOMO, UK’s number one free-from chocolate brand, sold a total 297.9 tonnes of chocolate, the equivalent weight of 24 double-decker busses to help it record 52.8% growth in sales since 2020.
NOMO’s Creamy Choc Egg and Monster Lolly is available from Holland & Barrett, Sainsbury’s and Tesco with an RRP of £3.