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FATSO takes the dark out of dark chocolate with chunky new offerings

By Anthony Myers contact

- Last updated on GMT

FATSO'S 'new rule-breaking dark chocolate' is available in the UK. Pic: FATSO
FATSO'S 'new rule-breaking dark chocolate' is available in the UK. Pic: FATSO

Related tags: Dark chocolate

Dark chocolate disruptor brand FATSO has launched in the UK with a promise to bring ‘more flavour, more quality and more chunk’.

A brand that everyone can enjoy, FATSO says it “will set the record straight that dark chocolate can have just as much fun as milk​”.

Us FATSOs are real foodies, and we love dark chocolate. But we’ve always wondered why it takes itself so seriously! So we came up with the idea to create a super chunky, high quality dark chocolate bar, that went all in on its ethics and flavour combinations and wasn’t afraid to have a bit of fun​,” says ‘Fatso Numero Uno’ Ella.

FATSO is about embracing More. More Chunk, More Flavour, More Ethics, More Care. More Love. Because we believe that More Matters. It’s about bucking the rules, but never the quality​.”

Fino De Aroma cocoa 

The company sources its single-origin cacao from family-owned Luker Chocolate in Columbia, known for its Fino De Aroma cocoa quality credentials, which only 8% of the world’s cocoa growers are awarded, and its sustainability and ethics policies.

FATSO initial portfolio includes:

  • Morn’n Glory is a 60% cacao breakfast-inspired combination of cornflake, toast and orange marmalade
  • Home Run 60% cacao bar takes inspiration from the US baseball game with its bumper chunks of salted pretzel, whole almonds and honeycomb
  • Nan's Stash is 70% cacao and pays homage to sneaky snacking Nanna’s everywhere. Nan’s biscuit tin in a bar; it’s packed with peanuts, toffee and digestive biscuits.

FATSO is available now to retailers, cafes and hospitality venues nationwide. Visit  www.sofatso.com​ for more details.

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