Seasonal

Mars Wrigley tempts UK market with two new Easter impulse lines

By Anthony Myers contact

- Last updated on GMT

Mars Wrigley’s most popular large Easter egg – the Galaxy Enchanted Large Egg. Pic: Mars Wrigley
Mars Wrigley’s most popular large Easter egg – the Galaxy Enchanted Large Egg. Pic: Mars Wrigley

Related tags: Mars wrigley confectionery, Easter

Mars Wrigley UK has introduced two new Easter impulse lines to the UK convenience channel this season through its Maltesers and Galaxy brands.

Maltesers White Mini Bunnies pouches (rrp £1.29), are making their convenience debut, and Maltesers Orange Bunny will be back for 2022, after it notched up sales of 53.6% in 2021, according to NielsenIQ Scantrack.

Also new on the shelves this Easter will be Mars Wrigley UK’s Galaxy Creamy Truffle Mini Eggs (rrp £1.19). The foil-wrapped indulgent eggs are targeted at older consumers seeking luxurious treats.

Easter 2022 will also see the return of Mars Wrigley’s most popular large egg – the Galaxy Enchanted Large Egg (rrp £5.29), which includes bags of rose gold mini eggs.

This year will also include the return of the Maltesers Truffles Luxury Egg, which was a top 10 NPD for 2019, alongside the Galaxy Truffles Luxury Egg, both of which will be available at an rrp of £11.99.

The Mars Wrigley 2022 Easter gifting range will also see continued packaging reduction, as part of the company’s wider sustainability commitments. Mars Wrigley said it will reduce plastic by 95% on Maltesers and Galaxy Luxury truffles eggs.

Related topics: Seasonal, Manufacturers, Chocolate, Mars

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