Easter 2022

Yowie launches ‘Fill Baskets and Hearts with Yowie’ Easter campaign

By Anthony Myers contact

- Last updated on GMT

Pic: Yowie Group
Pic: Yowie Group

Related tags: Easter

US confectionery company the Yowie Group is marking this Easter with a new campaign to bring loved ones together by offering a curated collection of free Easter-themed activities featuring sweet treats, homemade gifts, engaging activities and fun educational experiences.

With sustainably sourced sweet treats combined with a unique educational experience, its ‘Fill Baskets and Hearts with Yowie’ Easter campaign is designed to bring “heartwarming memories​” to families over the weekend.

"At Yowie, we pride ourselves on being a resource to parents as they plan family-friendly festivities that lead up to Easter weekend as well as on the actual holiday​," said Yowie Group's Global CMO, Cynthia Thayer.

 "Fans in US and Australia will delight in making homemade Yowie-themed crafts and creating tasty Yowie treats. We hope these Easter-inspired Yowie activities fill hearts, homes and baskets during this special time of celebration​."

Yowie’s all-new recipe features a Yowie Surprise-Inside Chocolate Egg, perfect for parties with friends and family celebrations. Children can also decorate the fridge, playroom, or their bedroom with Yowie-themed cut out Easter eggs decorated with Yowie's colourful foil and animal collectables.

Related topics: Seasonal, Manufacturers, Chocolate