With sustainably sourced sweet treats combined with a unique educational experience, its ‘Fill Baskets and Hearts with Yowie’ Easter campaign is designed to bring “heartwarming memories” to families over the weekend.
"At Yowie, we pride ourselves on being a resource to parents as they plan family-friendly festivities that lead up to Easter weekend as well as on the actual holiday," said Yowie Group's Global CMO, Cynthia Thayer.
"Fans in US and Australia will delight in making homemade Yowie-themed crafts and creating tasty Yowie treats. We hope these Easter-inspired Yowie activities fill hearts, homes and baskets during this special time of celebration."
Yowie’s all-new recipe features a Yowie Surprise-Inside Chocolate Egg, perfect for parties with friends and family celebrations. Children can also decorate the fridge, playroom, or their bedroom with Yowie-themed cut out Easter eggs decorated with Yowie's colourful foil and animal collectables.