Yowie launches ‘Fill Baskets and Hearts with Yowie’ Easter campaign

With sustainably sourced sweet treats combined with a unique educational experience, its ‘Fill Baskets and Hearts with Yowie’ Easter campaign is designed to bring “heartwarming memories​” to families over the weekend.

"At Yowie, we pride ourselves on being a resource to parents as they plan family-friendly festivities that lead up to Easter weekend as well as on the actual holiday​," said Yowie Group's Global CMO, Cynthia Thayer.

 "Fans in US and Australia will delight in making homemade Yowie-themed crafts and creating tasty Yowie treats. We hope these Easter-inspired Yowie activities fill hearts, homes and baskets during this special time of celebration​."

Yowie’s all-new recipe features a Yowie Surprise-Inside Chocolate Egg, perfect for parties with friends and family celebrations. Children can also decorate the fridge, playroom, or their bedroom with Yowie-themed cut out Easter eggs decorated with Yowie's colourful foil and animal collectables.