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Hershey’s KIT KAT Blueberry Muffin to hit the stores this spring

By Anthony Myers contact

- Last updated on GMT

Hershey's new take on the classic Kit Kat. Pic: Hershey
Hershey's new take on the classic Kit Kat. Pic: Hershey

Related tags: Kit kat, Hershey

Hershey, who owns the rights to the KIT KAT brand in North America, is rolling out a new Blueberry Muffin flavour addition to the iconic snack bar.

The new, limited-edition KIT KAT bar captures all the best qualities of the fan-favourite baked treat with notes of fresh and cooked blueberries, a cake batter-like muffin flavour, and graham cookie pieces folded into the bar.

This new bar features the blueberry muffin-flavoured creme wrapped around the iconic crispy wafers and perfectly mirrors the experience of biting into a fresh blueberry muffin, straight out of the oven, according to Hershey.

The new flavour will be available at retailers nationwide from April in a 1.5 oz. standard bar, 3 oz. king bar, and 0.49 oz. snack size.

"Our product creators have such passion for deciding which flavour KIT KAT should take on next and making sure it delivers for our fans​," said Dan Williard, Brand Manager of KIT KAT. "KIT KAT Blueberry Muffin has already become one of our favourites; it has all the taste of a freshly baked blueberry muffin, but no baking required!​"

The blueberry muffin flavour is the latest in the brand's ever-growing portfolio of permanent, seasonal, and limited-edition flavours, joining KIT KAT Duos Strawberry + Dark Chocolate, KIT KAT Thins Hazelnut, KIT KAT Lemon Crisp, and more.

Related topics: Manufacturers, R&D, Chocolate, Hershey

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