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HAPPi Oat Milk Chocolate brand secures Tesco listing

By Anthony Myers contact

- Last updated on GMT

Three HAPPi SKUs - Plain M!lk, Salted Caramel and White - are now available in Tesco in the UK. Pic: HAPPi
Three HAPPi SKUs - Plain M!lk, Salted Caramel and White - are now available in Tesco in the UK. Pic: HAPPi

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Oat milk chocolate brand, HAPPi, has secured a major listing in the UK with the news that it is now available on the shelves of Tesco stores nationwide, with three SKUs: Plain M!lk, Salted Caramel and White.

HAPPi is the first oat milk chocolate to be stocked by a major retailer and was the first mainstream oat milk chocolate brand to launch into the UK early in 2021.

Its free from chocolate has been popular with a wide range of consumers regardless of dietary limitations or choices - appealing to both plant-based and allergen sensitive shoppers who are looking for the highest quality, sustainable and ethically-sourced chocolate.

This deal with Tesco is a game changer for HAPPi and will see the brand become the biggest and most widely-distributed oat milk chocolate on the market. We believe this will be the springboard for much wider distribution opportunities for the brand​,” said founder, Gavin Cox.

In order to meet the rightly stringent guidelines for the Free From category within Tesco, we have created a dedicated allergen-free site to run alongside our standard production facility, with no allergens on site. So, when consumers buy HAPPi, they can be reassured that everything is completely allergen-fre​e.”

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