Available from in stores this month, the new limited-edition packaging will see Cadbury Roses much-loved 423g iconic tins emblazoned with a striking crown image, while Cadbury Dairy Milk 360g tablets will showcase the Platinum Jubilee’s official emblem.
Benazir Barlet-Batada & David Clements, Senior Marketing Directors at Cadbury, said: “Cadbury has a long-standing history of helping the nation come together and celebrate Royal occasions and we’ve proudly held a Royal Warrant for over 167 years.
“The new limited-edition packaging across formats will be a great way to generate excitement in store and gives shoppers a keep-sake to remember this great event.
“We’ll be giving retailers significant in-store support and would advise them to ensure the limited-edition packaging is highly visible in-store to make the most out of the occasion.”
As part of its partnership with the Platinum Jubilee celebrations (to be marked in the UK by a four-day holiday weekend from Thursday 2 June to Sunday 5 June), Cadbury is also giving shoppers the chance to win a pair of money-can’t-buy tickets to the Platinum Jubilee Pageant taking place on Sunday.