Earlier this year, Blommer launched the innovative Discovery product line, empowered by DouxMatok’s award-winning sugar-based sugar reduction solution, Incredo Sugar. The next stage in the partnership will focus on new chocolate and confectionery coatings.
The first products were chocolate-flavoured chips and they have now expanded the product line to include additional coatings to support utilisation in a broader range of food applications, including but not limited to panning, enrobing, and moulding.
“Global research continues to indicate that taste is the first consideration when consumers make food choices, but they have historically shied away from chocolate products with less added sugar due to negative taste perception,” said David Meggs, Chief Operating Officer at Blommer Chocolate Company. “We have tremendous opportunity at our fingertips to bring consumers back to this category who have avoided sugar-reduced products because they simply didn’t taste good enough.”
Industry challenge
Providing sugar-reduced chocolate that delivers on taste, sweetness and nutrition has been a long-standing industry challenge, particularly while fulfilling increased consumer interest in short and understandable ingredient lists.
Blommer said it is pushing the envelope again with this new line of milk, dark and white coatings, achieving up to 50% sugar reduction without using any high intensity sweeteners or sugar alcohols.
Its team of chocolate scientists has designed various concepts to demonstrate that it is now a possibility to achieve over 40% sugar reduction in some of the beloved snack and bakery applications such as nut butter cups, bars and chocolate chip cookies.
“We’re thrilled about the new opportunities that the expanded Discovery product line will open up for food brands,” said Kelly Thompson, DouxMatok’s SVP Head of North America. “Chocolate-covered snacks are beloved by consumers, and they shouldn’t have to compromise on taste or nutrition when they reach for their favorite treats.”
- Blommer and DouxMatok will be in attendance at Sweets & Snacks Expo at booth #11956 at McCormick Place from Tuesday until the show closes on Thursday, 26 May.
