Ghirardelli Chocolate Company reopens its flagship Chocolate Experience Store in SF

By Anthony Myers contact

- Last updated on GMT

Ghirardelli Chocolate's flagship store in San Francisco. Pic:  Ghirardelli Chocolate Company
Ghirardelli Chocolate's flagship store in San Francisco. Pic: Ghirardelli Chocolate Company

Related tags: Ghirardelli Chocolate

San Francisco Mayor London Breed attend the official ribbon-cutting ceremony to celebrate the brand's 170th anniversary.

The Chocolate Experience Store reopening marks the conclusion of phase one of three for the storied chocolate company's space renovations at its namesake Ghirardelli Square. The second phase of the project—a renovation of Ghirardelli's Original Ice Cream and Chocolate Shop—is slated to begin in January 2023 and wrap up by May. A pop-up store at the square in place during the renovation process has helped to limit disruption to the visitor experience and Ghirardelli's business operations.

"We are thrilled to unveil the Chocolate Experience Store to our community of chocolate lovers and hometown of San Francisco​," said Justin Reese, VP of Retail and eCommerce at Ghirardelli Chocolate Company. "Our premium chocolate, the historic architecture and the stunning views, have made Ghirardelli Square a favorite San Francisco destination. The interior re-design brings a new vibrant experience to the classic space​."

The space is designed to elevate the customer experience and provides new and exciting ways to celebrate the true craftmanship of chocolate making. Visitors can expect to be delighted by the delicate taste and aroma of fresh chocolate, warm waffle cones and hand-made hot fudge.

"Ghirardelli Square is one of our city's most beloved destinations that tourists and residents always come back to​," said Mayor Breed. "We know that COVID had a significant impact on our tourism industry, and as we continue to recover, it is critical to establish new experiences for everyone to enjoy. Ghirardelli has helped bring people to San Francisco's waterfront for almost 130 years, and they will continue to do so with the reopening of their Chocolate Experience Store​."

Related topics: Retail & Shopper Insights

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