Sweets & Snacks 2022

Chocxo and Chewters appoint new marketing VP

By Anthony Myers

- Last updated on GMT

Kristen Mandel. Pic: Chocxo
Kristen Mandel. Pic: Chocxo

Related tags Sweets&Snacks Expo

Chocxo has announced the appointment of Kristen Mandel as Vice President of Marketing, effective at this year's Sweets & Snacks Expo. Mandel will be responsible for marketing strategy, brand campaign development, and leading future innovation for Chocxo.

The Organic chocolate brand and Chewters Chocolates, a leading supplier of turndown chocolates, branded chocolate gifts, amenities, and in-suite boutique has strengthened its leadership team with Mandel’s appointment.

"I'm thrilled to step into this new role at Chocxo to drive the brand's growth, and couldn't be more excited to start at the height of confectionery – at the Sweets & Snacks Expo. Chocxo has incredible tasting, high-quality organic chocolates that are meeting a growing consumer need. The brand delivers delicious, low in sugar chocolates that allow consumers to feel carefree about indulging​," said Mandel. "Chocxo has an incredible opportunity to expand availability and awareness nationwide to allow American chocolate lovers to experience its portfolio of delicious, organic, simple ingredient, naturally low in sugar treats."

Mandel joins the Chocxo executive team with more than 17 years of experience in marketing in consumer packaged goods. Prior to joining Chocxo, Mandel held marketing leadership positions at Ferrero North America, Ferrara Candy Company and Nestle USA, leading marketing on such brands as Butterfinger, Crunch, and Baby Ruth, among others.

"We are excited to expand our executive team to meet the brand's growth goals​," said Peter Higgins, President at Chocxo and Chewters Chocolates. "Known for leading and inspiring teams, Kristen comes into this new leadership role positioned to do great things and to help us achieve exceptional results. Her strengths in marketing strategy, new product innovation, brand communications, building customer relationships, and passion for chocolate make her an excellent addition to the team​."

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