Moo Free celebrates Queen’s jubilee with ‘Jub-moo-lee Bar’

By Anthony Myers

- Last updated on GMT

'Jub-moo-lee Bar’. Pic: Moo Free
'Jub-moo-lee Bar’. Pic: Moo Free

Related tags Queen's Platinum Jubilee free-from vegan

Free-from vegan chocolate company, Moo Free, has launched a limited-edition chocolate bar to celebrate the Queen’s Platinum Jubilee this weekend.

This ultimate celebratory treat or gift for dairy-dodging friends and family isn’t just for those with food allergies or who are following a vegan lifestyle, but for everyone to enjoy on this significant milestone, the company claimed.

The ‘Jub-moo-lee Bar’ is made using fine cocoa beans, has a wrapper filled with wildflower seeds for choc-lovers to plant, leaving them with beautiful memories of the Jubilee long after the party has finished, and the chocolate has been eaten.

Andrea Jessop, CEO of Moo Free said: “Celebrations like the Platinum Jubilee can be a frustrating time, if you suffer with allergies or follow a plant-based diet. We have set to change that frustration! Without compromising on taste or product quality, we sourced the highest quality cocoa to create our chocolate and crafted a delicious product that will bring excitement to everyone’s Jubilee.

“The Jub-moo-lee Bar is only available online, but as the free from and vegan confectionery category continues to grow, shoppers will expect to see more of these types of offerings in store. This brings a great opportunity for retailers – especially when it comes to chocolate.”

All of Moo Free’s chocolate range are free from dairy, gluten, soya and expertly made using high quality, ethical cocoa from Rainforest Alliance certified farmers. The Jub-moo-lee Bar is produced using organic cocoa from the Dominican Republic, from cocoa beans grown on Trinitario cocoa trees, cultivated and harvested in the cooling shade of citrus, avocado and banana trees.

Since its launch in 2010 Moo Free has won more than 100 free-from and vegan awards and is one of the top free-from chocolate brands in the UK with 17% volume growth YOY (Nielsen data, February 2022).

The Jub-moo-lee Bar is available via the Moo Free website ( for their consumer audience, price £3.99.

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