Lindt taps up IRI for more big data on chocolate consumption

By Anthony Myers

- Last updated on GMT

More 'liquid data' from IRI with extend Lindt's reach into new markets. Pic: Lindt & Sprüngli
More 'liquid data' from IRI with extend Lindt's reach into new markets. Pic: Lindt & Sprüngli

Related tags Lindt & sprüngli

Swiss chocolatier Lindt & Sprüngli, has announced it has renewed a multi-year partnership with market analytics company IRI, and will start using its ‘Liquid Data’ – the industry’s most advanced integrated big data and insights platform.

The tie-up will allow Lindt to gain broader visibility into contextual FMCG big data sets, explore wider business opportunities and collaborate more effectively with retailers.

Working together since 2014 across Europe, US and Asia Pacific, IRI continues to provide the world-leading premium chocolate manufacturer with global market category analysis, predictive analytics and forward-looking insights that is helping Lindt & Sprüngli achieve growth.

Andrew Mitchell, Executive Vice President, International, IRI said; “IRI’s Liquid Data enables us to deliver unseen category insights to Lindt & Sprüngli, quickly and efficiently, providing a single category view across multiple country markets. We’ve been doing this for FMCG industry-leading clients, such as Lindt & Sprüngli, for many years, helping them find paths to growth, and we look forward to working together following our continued partnership​.”

Lindt continues to increase its footprint across Europe, the US, and Asia Pacific region with a  shift to more premium indulgent chocolate formats, occasions and gifting.

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