Travel retail

Nestlé launches exclusive KitKat Lotus Biscoff Snacking Bag

By Anthony Myers contact

- Last updated on GMT

The GTR exclusive KitKat Lotus Biscoff 122.5g Snacking Bag. Pic: Nestlé
The GTR exclusive KitKat Lotus Biscoff 122.5g Snacking Bag. Pic: Nestlé

Related tags: Kitkat

Nestlé International Travel Retail (NITR) has announced a new partnership with Lotus Biscoff to launch a limited-edition KitKat Lotus Biscoff Snacking Bag.

Further to its debut in UK and Australia domestic markets in April, the KitKat Lotus Biscoff flavour is now available in the limited edition Snacking Bag at Dufry duty-free stores around the world.

The limited-edition product contains a crunchy, caramelised cinnamon spread made from Lotus Biscoff biscuit sandwiched between classic KitKat wafers covered in creamy milk chocolate. Each pouch contains 7 X 17.5G fingers and is ideal for snacking and sharing.

Nestlé General Manager International Travel Retail, Stewart Dryburgh said: “Since the product launched, we’ve seen huge demand; we knew this collaboration would be a great success in travel retail. Biscoff is one of the most requested and searched-for items on the KitKat website and we’ve already seen travellers snapping up the new flavour snacking bags.”

“There is an undeniable love for both KitKat and Lotus Biscoff and we are thrilled to combine them and introduce this welcome addition to the KitKat GTR range."

Global Brand Director Biscoff, Kathleen Buyst said: “Lotus Biscoff has been a favourite in Australia for over 10 years. We are very excited to collaborate with KitKat to offer a unique and delicious flavour combination.”

Related topics: Retail & Shopper Insights

Related news

1 comment

Biscoff

Posted by Greg Rieper,

We first had Biscoff in Belgium in 2014, and have enjoyed it ever since, a great collaboration with Nestle.

Report abuse

Follow us

Webinars