The new product is set to tap into the booming better-for-you, plant-based and allergen-free markets and funding comes on the back of a business loan from SWIG Finance with the backing of the British Business Bank’s Recovery Loan Scheme.
The Cornish headquartered confectionery maker has also rebranded its entire range of chocolate buttons with a renewed focus on expansion in 2022.
Push said its cocoa is sustainably sourced from the Peruvian rainforests and contains no palm oil. Beyond the product itself, the company has consciously chosen plastic-free recyclable pouches and packaging ensuring planet-friendly formulation throughout its production process.
Push Chocolate founder, Ant Wilson, said: “I firmly and passionately believe that sugar should not be the first ingredient in any product. Instead, Push Chocolate’s range uses a smart formulation of exceptional quality ingredients to deliver melt-in-the-mouth, creamy chocolate with fantastic taste and top notch health credentials.
“Shoppers are becoming ever more conscious of their wellbeing and the sustainability of products. Our rebrand clearly communicates our ethos and USPs. Eye-catching and colourful labelling alongside planet-friendly packaging, and our newly launched Low Sugar Chocolate Buttons offer consumers an even healthier choice in our range.”
The launch of Push’s Low Sugar Chocolate Buttons is designed to open doors with the growing number of health-conscious consumers including diabetics. It will be available alongside the rest of the five-flavour strong rebranded range – including Original, Mint, Orange, Honeycomb and Salted Caramel - from the Push Chocolate website at an RRP of £4.99 per 100g pouch.