Colour trends special 2022

Plant-powered H!P Chocolate launches new white Berry Crunch

By Anthony Myers

- Last updated on GMT

The new H!P White Berry Crunch. Pic H!P
The new H!P White Berry Crunch. Pic H!P

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Best-selling sustainable oat milk chocolate brand, H!P (Happiness in Plants), has expanded its portfolio by introducing a Berry Crunch White Chocolate Bar

The colourful new sweet and fruity bar is H!P’s first foray into the white chocolate market, and is described as a ‘deliciously creamy, dairy-free alternative to traditional milk chocolate’.

Developed in response to consumer demand for a white chocolate variant, the vegan-friendly bar blends sustainably-sourced single origin Colombian cocoa with creamy oat milk, crunchy biscuit pieces and delicious dried raspberries and blueberries.

Berry Crunch also has approximately 30% less sugar than the average high street dairy white chocolate bar and more cocoa too at 41%.

Featuring the brand’s signature eye-catching, contemporary design, H!P Berry Crunch is 100% eco-friendly featuring plastic free packaging that’s also completely recyclable, in line with the brand’s sustainable ethos – and is perfect for summer snacking.

White chocolate sales in the UK hit £179million in 2020 (Kantar Worldpanel) and continue to perform strongly. Innovation in this segment is key to driving sales and we believe this new H!P creation ticks all the boxes. The brand’s success is testament to the ever-growing popularity of oat milk, which has firmly achieved mainstream status and is more sustainable to produce versus traditional dairy chocolate. We can’t wait to hear what H!P fans think of this new bar​,” said founder James Cadbury, the great-great-great grandson of the original Mr John Cadbury.

H!P’s Berry Crunch is available initially at RSP £3/70g.

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