NPD
KIND launches new ‘Thins’ bar range
The new Thins range delivers a nutty experience in a thin, chewy, under 100 calorie bar and is available in selected stores this month with a wider roll-out in August.
The range is also available to independents and convenience stores from KIND direct and from October via Tree of Life and The Health Store.
Launching in two of the brand’s flavour favourites - Dark Chocolate Nuts & Sea Salt and Caramel Nuts & Sea Salt - they are claimed to satisfy the snack craving while remaining nutrient-dense as a result of using almonds as the number one ingredient.
In answer to consumer demand, the bars also boast a new soft and chewy texture. As with the rest of the range, they are not only great tasting, but high in fibre and gluten free, containing no artificial flavours, colours or preservatives.
Audrey Arbeeny, UK Marketing Director, said: “We know that portion controlled offerings are becoming more important to consumers with increasing legislation hitting the UK. We are excited to bring forward a new range, KIND Thins, that delivers the perfect combination of calorie-controlled snacking, nutrient-dense ingredients, with the same great taste”.
