The brand, part of Mondelēz International, is inviting shoppers to become flavour detectives for the chance to win an a mystery prize worth £5,000.
Cadbury Mystery Bars are set to put the nation’s tastebuds to a tantalising test, combining Cadbury Dairy Milk chocolate with two mystery-flavoured fillings. Cadbury Mystery Bars 01 and 02 will be available in 43g single bars and 170g tablets.
The campaign will engage consumers in solving a tasty mystery and give them the opportunity to enter the competition online: www.mysterybars.cadbury.co.uk (which can also be accessed via a QR code on-pack).
Pippa Rodgers, Brand Manager Cadbury Dairy Milk, said: “We are incredibly excited to launch this brand-new competition from Cadbury Dairy Milk and challenge the nation to solve the flavours of Cadbury Mystery Bars. We can’t wait to see the public’s reactions and creative guesses as friends and family come together to solve the mystery flavours!”
The promotion is being supported by a significant consumer campaign including in-store support, digital, out of home, social media, audio and PR and the two new Cadbury Mystery Bars flavours will be hitting shelves from mid-July in single and tablet formats and will be available until October.
“All I can tell you for now,” Rodgers said, “is that the two new bars are the nation’s favourite Cadbury Dairy Milk but with a delicious mystery flavour filling for your shoppers to try and solve. All will not be revealed…yet!”