NPD
Gatsby's Peanut Butter Madness bar turns the butter cup upside down
The low-sugar brand has taken the best part of a peanut butter cup (the creamy peanut butter on the inside) and created an indulgent, creamy peanut butter bar filled with crunchy, salty chunks of peanuts. It’s the inside of a peanut butter cup…but in bar form.
Moreover, the bar claims to offer only 70 calories per serving - two to three times less calories than other premium chocolate bars
Available in stores across the US, Gatsby’s Peanut Butter Madness bar will join the brand’s current collection of confectionery.
“We are thrilled to launch our Peanut Butter Madness bar because there’s really nothing like it out there right now,” said Doug Bouton, Founder & CEO of Gatsby Chocolate.
“Not only is it crazy low in calories and unbelievably delicious like our other products, but it’s also really innovative and totally unique – we took the inside of a peanut butter cup and turned it into its own peanut butter bar.”
Bouton, who is also cofounder of the iconic Halo Top ice cream brand, said: “Personally, it’s my favourite product that we’ve ever created, including at Halo Top, and I can’t wait for everyone else to try it.”
In addition, Gatsby Chocolate launched its White Chocolate Peanut Cups to join its popular milk and dark chocolate peanut butter cups. These are the classic peanut butter cups, but coated in indulgent white chocolate.
