Sugar reduction

Monk fruit and allulose-centred products set to be key drivers in sugar alternatives

By Anthony Myers

- Last updated on GMT

Monk fruit, a rising star on the sugar alternative scene. Pic: GettyImages
Monk fruit, a rising star on the sugar alternative scene. Pic: GettyImages

Related tags sugar sugar alternative

With more US households veering towards sugar-free baking, Swerve, a leading manufacturer and marketer of zero-sugar, keto-friendly, and plant-based sweeteners, has launched the next generation of sugar alternative products.

Swerve’s innovation and expansion into monk fruit and allulose sweetener offerings, both of which are zero-calorie and zero-sugar, is a key move from the manufacturer seeking to meet the increasing demand by consumers for sugar alternatives.

According to Nielsen data, demand for monk fruit and allulose is up in the strong double digits this year as customers seek alternatives to refined sugar in the marketplace that are non-Stevia options.

Owned by Whole Earth Brands, a global food company enabling healthier lifestyles, Swerve is a natural sugar replacement, and contains no artificial ingredients, preservatives, or flavours, enabling healthier lifestyles through premium plant-based sweeteners, flavour enhancers and other foods.

Included in Swerve’s range of new products are new pack formats, such as jars and sachets, to expand consumer occasions and provide value and trial options.

The company said it is also expanding into blends, which will include combining cane sugar with monk fruit, which supports considerable reductions in sugar usage, such as in baking while serving as a transition offering for consumers seeking to branch into the alternatives category.

Research suggests more than 60% of US consumers wish there were healthier chocolate options on the market, according to data released by Mintel last year. Swerve’s products provide low-carb, keto-friendly, gluten- and grain-free options for bakers seeking healthier ways to savour the sweetness of chocolate.

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