Italian chocolatier Venchi opens flagship store in London

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Inside Venchi's new store in central London. Pic: Venchi

Located at 164-165 Piccadilly Street, the store is the brand’s biggest location yet in the city, boasting a total of 100 square-metres.

Other than hosting over 60 different types of chocolates to ‘Pick & Mix’, the gourmet Italian chocolate brand is bringing house-made gelato in 16 flavours including the latest vegan options of four of its bestselling gelato flavours, two fountains flowing with Suprema chocolate spread, flavourful gelatoshakes and a wall of fame made of chocolate bars.

The state of the art ‘Chocogelateria’ will boast of a wall made up entirely of the iconic Chocoviar collection, two chocolate spread fountains and over 16 flavours of the Italian brand’s best-selling gelato, the company said.

The space will also include a dedicated coffee area to order signature drinks and crêpes as well as a selection of gourmet coffees.