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Beyond Good celebrates Madagascar’s cocoa with unique chocolate bars

12-Oct-2022 - Last updated on 12-Oct-2022 at 11:54 GMT

The bars celebrate the unique flavours of Madagascar with locally sourced cocoa from Ambanja. Pic: Beyond Good

Related tags Madagascar Cocoa Sustainability Chocolate

Madagascan brand Beyond Good has launched a new premium chocolate line highlighting local ingredients and cocoa sourced from the island.

The small-batch chocolate bars use native vanilla, plantains, and sea salt delicately blended into bright, fruity cocoa from Madagascar to create three unique single-origin chocolate bars that embody the rare biodiversity hotspot.

The company produced 2.8 million chocolate bars in Madagascar in 2021, made at origin within a supply chain that is unique, 100% traceable and fully transparent.

“As part of our mission, we work directly with cocoa farmers to buy premium cocoa and employ local Malagasy people at our chocolate factory,” the company said.

Founder & CEO, Tim McCollum said: “Brands launch new items for all sorts of reasons. We launched our Small Batch bars to stretch and push a couple of boundaries. We wanted to stretch the concept of local sourcing. We wanted to push the boundaries of how much flavour we could deliver to our consumers through a single bar of chocolate. "

The new line, Madagascar Vanilla Bean, Plantain and Sea Salt, and Fleur de Sel, are available at Whole Foods stores nationwide and BeyondGood.com.