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Beyond Good celebrates Madagascar’s cocoa with unique chocolate bars

By Anthony Myers contact

- Last updated on GMT

The bars celebrate the unique flavours of Madagascar with locally sourced cocoa from Ambanja. Pic: Beyond Good
The bars celebrate the unique flavours of Madagascar with locally sourced cocoa from Ambanja. Pic: Beyond Good

Related tags: Madagascar, Cocoa, Sustainability, Chocolate

Madagascan brand Beyond Good has launched a new premium chocolate line highlighting local ingredients and cocoa sourced from the island.

The small-batch chocolate bars use native vanilla, plantains, and sea salt delicately blended into bright, fruity cocoa from Madagascar to create three unique single-origin chocolate bars that embody the rare biodiversity hotspot.

The company produced 2.8 million chocolate bars in Madagascar in 2021, made at origin within a supply chain that is unique, 100% traceable and fully transparent.

As part of our mission, we work directly with cocoa farmers to buy premium cocoa and employ local Malagasy people at our chocolate factory​,” the company said.

Founder & CEO, Tim McCollum said: “Brands launch new items for all sorts of reasons. We launched our Small Batch bars to stretch and push a couple of boundaries. We wanted to stretch the concept of local sourcing. We wanted to push the boundaries of how much flavour we could deliver to our consumers through a single bar of chocolate​. "

The new line, Madagascar Vanilla Bean, Plantain and Sea Salt, and Fleur de Sel, are available at Whole Foods stores nationwide and BeyondGood.com.

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