Sales of chocolate and candy projected to increase 5% for Halloween, according to NCA

Whether consumers are enjoying new and innovative offerings or classic candy corn, confectionery is an iconic part of the season’s celebrations, the NCA claimed.

“The past few years have proven that the confectionery industry is resilient, and Americans remain enthusiastic about enjoying their favourite treats during seasonal celebrations like Halloween with friends and family​,” said John Downs, NCA president & CEO, said. “Chocolate and candy play a special role during the Halloween season in communities across the country – and this Halloween promises to be especially impressive as chocolate and candy companies bring consumers classic, innovative and great-tasting products that enhance the season​.”

The NCA is projecting a 5% increase in chocolate and candy sales for the 2022 Halloween season, as consumers nationwide go bigger and bolder in their celebrations – with some starting earlier than in previous years.

Total US candy sales are up 4.3 % since 15 March, according to new IRI data from NCA, which also reports overall Halloween candy sales have increased 8.6% and seasonal chocolates have seen 12.2% gains since the beginning of the month.

The increase in sales has been evident since March this year, with total chocolate lifted 5.7%, while non-chocolate has experienced gains of 2%, according to the NCA. 

Additionally, 74% of millennials and young parents say Halloween 2020 is more important than ever.

Sugar intake

America’s chocolate and candy companies have also delivered on their commitment to help consumers manage their sugar intake by providing more transparency, choice and portion guidance options.

85% of chocolate and candy sold today comes in packaging that contains 200 calories or less per pack. That number includes individually wrapped products or multipacks that contain smaller packages inside – the perfect size for the 97% of Americans who say they welcome trick-or-treaters with chocolate and candy, the NCA stated.