Fairtrade, ECOOKIM and Mars launch new initiative to help cocoa farmers in Cote d’Ivoire

By Anthony Myers

- Last updated on GMT

Anne-Marie Yao, Director of Public Affairs at Mars, greeting Fairtrade Africa’s new ED Isaac Tongola at the launch of the programme in Abidjan. Pic: Fairtrade
Anne-Marie Yao, Director of Public Affairs at Mars, greeting Fairtrade Africa’s new ED Isaac Tongola at the launch of the programme in Abidjan. Pic: Fairtrade

Related tags Fair trade Cocoa Sustainability Côte d'ivoire Mars

With support from the Conseil du Café Cacao (CCC) and Ivoirian Ministry of Agriculture, the the launch took place in in Abidjan. The Livelihoods Ecosystem Advancement Program (LEAP) was co-created by the ECOOKIM cooperative farmers, Mars and Fairtrade and aims to support the country’s smallholder farmers to tackle income inequities in cocoa farming.

In one of the industry’s most comprehensive efforts to date designed to address persistent barriers to cocoa farmers’ ability to achieve a living income, the programme will apply key learnings from other schemes to improve the lives of 5,000 cocoa farmers on a path to economic stability by 2030.

The findings from the initiative will be used to create a blueprint of interventions that can be scaled across the cocoa supply chain.

Speaking at the launch, ECOOKIM Head of Sustainability Aminata Bamba said: “This programme takes a holistic approach and seeks to address all elements necessary for a Living Income, rather than treating them in isolation or searching for ‘silver bullets’.

“Farmers may know best what needs to be done to improve their crops and their livelihoods but might not have the market support to make those changes​.”

Most cocoa today is grown on small family farms with little access to electricity, clean water, reliable roads, or quality schools. Compounding these challenges are the negative effects of climate change and persistent market failures, such as disconnection from formal financial systems, underdeveloped cooperative management practices, and lack of alternative income sources to offset market volatility.

According to Fairtrade, these obstacles can leave cocoa farmers in poverty, unable to invest in or grow their businesses due to factors beyond their control. Despite past industry attempts to improve farmer livelihoods, the unfortunate reality is that smallholder farmer poverty has not been eradicated.

Mars Director for Public Affairs West Africa Anne-Marie Yao said: “Our goal of creating a more inclusive, modern and sustainable cocoa supply chain can only be achieved if farmers are fairly rewarded for their crucial role in producing the cocoa used in beloved chocolate brands. That’s why we developed our Cocoa for Generations strategy and it’s why today we’re working with Fairtrade and ECOOKIM to develop an ambitious blueprint that may be scaled to enhance farm resilience and support cocoa farmers on a path to a living income​.”

Understanding there is no ‘average’ cocoa farmer, the programme will focus on creating person-centric development journeys that recognise the vastly different starting points and ambitions of each cocoa farmer. This initiative will test and ascertain the most impactful interventions for improving living income for more than five thousand cocoa farmers across three priority areas:

1. Strengthening farmer cooperatives and market access for cocoa and other farm and non-farm goods.

2. Diversifying farmers’ incomes so both women and men farmers are less dependent on cocoa and can make money from other sources.

3. Expanding access to financial services like savings and loans, and mobile banking, so farmers can invest in their farms and their futures.

Kobenan Kouassi Adjoumani, Cote d’Ivoire’s Minister for Agriculture and Rural Development, said: “I am particularly impressed with this approach, which seeks to be holistic and combine best practice interventions to achieve living income. As emphasised by the partners, growers know better than anyone what needs to be done to improve their crops and livelihoods. I particularly appreciate that the partners are committed to learning together alongside growers to understand what works best for them and their households. The 'try and learn' approach of the program is extremely interesting, and I, personally, look forward to discovering what has worked well and what hasn't.”

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