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Fannie May ramps up the indulgence factor with two new innovations

By Anthony Myers contact

- Last updated on GMT

Fannie May's new decadent offerings. Pic: Fannie May
Fannie May's new decadent offerings. Pic: Fannie May

Related tags: Chocolate, Confectionery, Indulgence

US premium chocolate brand Fannie May has announced the launch of ‘two new decadent innovations’ in time for the winter season.

The first-ever Fannie May Premium Chocolate Bars (3.5oz) will be available in four flavours: Milk Chocolate Pecan Brittle, Milk Chocolate Butterscotch with Sea Salt, Dark Chocolate Mint & Cookie and Dark Chocolate Sea Salt Almond.

The new Chocolatier's Mix line is launching in 2oz, 7.5oz and 18oz bags. Rocky Road, a nostalgic flavour innovation for the chocolate brand, is a delicious combination of crunchy pecans, almonds and fluffy marshmallows coated in Fannie May's signature rich milk chocolate.

Both offerings are handcrafted with love, passion, and the very best ingredients, with no artificial colours, no artificial flavours and no preservatives – and all of Fannie May's products are made in the United States.

Based in the Midwest, Fannie May has been making chocolate treats for over 100 years and is now part of the Ferrero Group. The company said its two new offerings will provide brand-new ways for fans to enjoy Fannie May's unparalleled confections, whether you're taking an indulgent moment for yourself, or if you're on-the-go visiting family and friends.

"Fannie May is continuously working to balance our rich tradition of crafting classic, Americana-inspired confections and thinking of new ways fans can enjoy our offerings. With these two new innovations, we have done just that​," said Rick Fossali, VP & General Manager of Fannie May. "I hope the new Fannie May Premium Chocolate Bars and the Rocky Road Chocolatier's Mix allow our consumers to make even more timeless memories together, anytime, anywhere​."

The new Fannie May Premium Chocolate Bars are now available on FannieMay.com and at the 50+ Fannie May retail stores, regionally at Walgreens and other regional grocers.

Related topics: Manufacturers, Chocolate, Ferrero, Premium

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