Designed to uplift, celebrate and empower women entrepreneurs, the programme offers the chance to win one of three $10,000 grants.
"With the great success of last year's programme, we wanted to inspire moments of everyday happiness again by relaunching DOVE InstaGrants and offer even more women a chance to live out their business and entrepreneurial dreams," said Michelle Deignan, Senior Director at Mars Wrigley.
"According to researchers from Columbia Business School and London Business School, 63% of women entrepreneurs are less likely to receive funding than men, regardless of their background and ideas, so there is still a lot of work to be done to ensure women are given the financial confidence they need to excel."
This year's programme provides women across the US an opportunity to pitch a new business idea or established small business concept for a chance to win a $10,000 grant and additional support to come in 2023.
To be eligible, women entrepreneurs should share a :30 second business pitch via Instagram with the hashtags #DOVEInstaGrantsEntry and tag @DoveChocolate, or upload their video on DoveChocolateInstaGrants.com, from today until 11:59 p.m. ET, 19 December.
Last year's winners included Lehia Apana from Polipoli Farms, a native-run farm using indigenous and modern growing practices in regenerative agroforests; Brittany Rhodes of Black Girl Mathgic, a subscription box designed to increase math confidence and decrease math anxiety in girls; and Shreya Nuli of Mobile Memory, a cost-effective screening tool that utilises AI/ML to detect early signs of Alzheimer's from vocal biomarkers.